Putting Creativity To Work
Sandra Riffero
Riff Inc.
Please tell us about your business. I am an entrepreneur, and my main business name is Riff Inc. Under that, I am currently focusing on house-sitting, design and advertising, as well as film.
Why did you decide to open this business on Kauai? There is especially a need for house sitters, and I am very trustworthy and great with pets. I have several skills that make me the ideal person for the job. As far as design and advertising, I feel the opportunity exists for me to reach individuals and small-business owners who want to grow their businesses through advertising, marketing and promotional information. There are a lot of oddball ways to do things, too; I like to think outside the box.
-
- Sandra Riffero is a professional house sitter who caters to homeowners’ needs when they leave town | Coco Zickos photos
-
- House sitter Sandra Riffero also is an artist, as the design and advertising side of Riff Inc. | Image from Sandra Riffero
-
- Taking care of pets can be part of the job of house-sitting
-
- Sandra Riffero
Who are your clients and who can benefit from your services? Usually people heading to the Mainland for a while and they want someone to watch over their house and/or their pets — either individuals, small businesses or nonprofits who are seeking to grow their own businesses or solve some sort of design/advertising problem. Everyone can benefit from my services if they have the need.
What is your background/education in this field? I’ve been an artist ever since I can remember. I was born in Olympia, Wash. I graduated from Washington State University, majoring in communications in the advertising sequence and minoring in fine arts.
What sets your business apart from others? I like to make people happy, so I try to go out of my way to deliver exceptional service. For my house-sitting clients, I created a swag gift: a box with a small treat inside for when they return. I’m a hard worker and like to get my clients the results they are seeking. I like to brainstorm and generate many ideas and options, then whittle it down to the best; I feel that is a big plus. I have a good and positive attitude about life, and I’m easy to get along with when working together.
What is the most rewarding aspect of your businesses? I am a creative idea person, and Riff Inc. fuels and fulfills my desires to create in the world.
What makes you get up every day and go to work?
I have a strong desire to make the world a better place, and as an artist, the opportunities are endless as to what could happen on any given day. I absolutely love what I do and the possibilities that life offers. I enjoy inspiring people and being inspired by what others are doing with their lives.
755-5239
riff@riffero.com
—Coco Zickos cocomidweek@ gmail.com
